Job openings for Export Sales Head in Chandigarh

Urgent opening for Export Sales Head in Food Industry @ Chandigarh
Required Qualifications & Experience
MBA / PGDM (Sales, Marketing, International Business) preferred
Graduation in Commerce / Business / Food Technology is an advantage
10–18 years of experience in International FMCG / Food Export Sales
Minimum 5+ years handling multi-ethnic / independent retail markets
Strong exposure to Canada / UK / EU / Middle East preferred
The Head – Multi-Ethnic Independent Retail Markets (Export) will be responsible for driving revenue growth, market penetration, distributor expansion, and brand leadership across ethnic & independent retail channels globally. The role demands strong export sales strategy, distributor management, GTM execution, and cultural market understanding.
Key Responsibilities:
1. Market Expansion & Revenue Growth
Lead end-to-end export business for multi-ethnic & independent retail markets
Develop country-wise and region-wise expansion strategies
Achieve annual & quarterly sales, margin, and volume targets
Identify new ethnic clusters, cities, and high-potential retail belts
2. Distributor & Channel Development
Appoint, onboard, and scale importers, distributors & master distributors
Drive secondary sales, retailer coverage, and shelf visibility
Build strong relationships with ethnic wholesalers & independent chains
Define distributor KPIs, incentives, and performance reviews
3. Brand Building & Trade Marketing
Strengthen brand presence in ethnic communities (Indian, South Asian, Middle Eastern, Asian, African stores)
Plan and execute:
In-store promotions
Sampling & demos
Festival-led activation (Diwali, Eid, Ramadan, Christmas, Vaisakhi, etc.)
Coordinate with Marketing & Branding teams for localized campaigns
4. Product Strategy & Localization
Align SKUs, pack sizes, pricing, and flavors to ethnic consumption patterns
Provide market insights for:
New Product Development (NPD)
Private label & white-label opportunities
Ensure compliance with local regulations, labeling& certifications
5. Export Operations & Compliance (Strategic Oversight)
Coordinate with logistics, planning, and finance teams for:
Export documentation
Forecasting & inventory planning
Credit cycles & risk management
Ensure smooth execution aligned with international trade norms
6. Leadership & Cross-Functional Collaboration
Act as Growth Leader for the multi-ethnic export vertical
Lead internal teams and external partners with ownership mindset
Work closely with:
International Marketing
Supply Chain & Production
Quality & Regulatory
Finance & Compliance
7. Data, Reviews & Strategic Planning
Track performance through weekly dashboards & monthly reviews
Lead 90-Day War Room execution with action-oriented outcomes
Present market insights, growth plans, and risks to leadership
Key Performance Indicators (KPIs)
Export revenue & profitability growth
Distributor activation & productivity
Retail store penetration & shelf presence
Market-wise sales velocity
New distributor onboarding
Brand visibility & repeat off take
Compliance & execution efficiency
Skills & Competencies
Export sales & distributor management expertise
Deep understanding of ethnic consumer behavior
Strong negotiation & relationship-building skills
Strategic thinker with execution capability
Financial acumen (pricing, margins, credit)
Leadership & stakeholder management
Job Type: Full-time
Benefits:
Food provided