Job openings for Performance Marketer in Chandigarh

Urgent opening for Head Performance Marketing & Branding in FMCG Company @ Chandigarh
Required Qualifications & Experience
• MBA / PGDM in Marketing / Digital / Strategy (preferred)
• 10–15+ years of experience in Performance Marketing & Brand Leadership
• Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred
• Strong exposure to India + International markets
• Proven track record of scaling brands with measurable ROI
Key Skills & Competencies
• Performance Marketing (Google, Meta, Marketplaces)
• Brand Strategy & Storytelling
• Data Analytics & Decision Making
• Leadership & Cross-functional Collaboration
• Budgeting & Financial Acumen
• Creativity + Commercial Mindset
• High ownership and execution discipline
The Head – Performance Marketing & Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.
The role balances brand storytelling + data-driven performance to scale business growth sustainably.
Key Responsibilities
1. Performance Marketing & Growth
• Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms
• Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV)
• Design and execute growth funnels (awareness → conversion → retention)
• Manage monthly, quarterly, and annual performance targets aligned with revenue goals
• Lead A/B testing, audience segmentation, retargeting, and attribution models
2. Brand Strategy & Positioning
• Define and own the brand vision, tone, and narrative across all touchpoints
• Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications
• Build long-term brand equity while supporting short-term performance goals
• Lead brand launches, rebranding initiatives, and campaign storytelling
3. Campaign Planning & Execution
• Plan and execute integrated marketing campaigns (Digital + ATL + BTL)
• Collaborate with Sales, NPD, E-commerce, Export & Corporate teams
• Oversee creative strategy for ads, videos, influencers, content, and collaterals
• Manage product launches, festive campaigns, trade marketing & exhibitions
4. Analytics, Reporting & Insights
• Own marketing dashboards, KPI scorecards, and growth reports
• Translate data into actionable insights for leadership decision-making
• Monitor market trends, competitor benchmarking, and consumer behavior
• Present monthly performance reviews to Leadership / MD / Board
5. Team Leadership & Agency Management
• Build and lead high-performance internal teams (Performance, Content, Design, Branding)
• Manage external agencies, influencers, creative partners, and vendors
• Coach team members on execution excellence and strategic thinking
• Set KRAs, review performance, and drive accountability culture
6. Budget & ROI Ownership
• Own and optimize annual marketing budgets
• Ensure cost efficiency, ROI maximization, and spend transparency
• Balance brand investment vs performance output
Key KPIs
• ROAS / CAC / CPL
• Revenue & Lead Growth
• Brand Recall & Engagement Metrics
• Conversion Rate Optimization
• Market Share Growth
• Campaign Effectiveness Score
• Team Performance & Delivery Timelines